Hot Wheels Ferrari Partnership: the diecast collecting community is buzzing with excitement over Mattel’s recent acquisition of the Ferrari license. For many enthusiasts, this marks a significant moment, as it revives a beloved partnership that had been inactive for over a decade. The absence of Hot Wheels Ferraris created a noticeable gap in collections, making older models highly sought after. Now, the iconic Prancing Horse is set to return to the familiar blue blister packs and premium collector lines, promising a fresh surge of miniature Italian automotive excellence. This renewed collaboration is not just about new models; it represents the return of a cherished era for countless collectors worldwide, eager to once again showcase these legendary vehicles in their displays.
To kick off the partnership, Mattel launched a boxed set featuring two limited-edition Ferraris, known as the Hot Wheels x Ferrari Heritage Set. This set sold out within hours. Now, additional models are being introduced in both the mainline and premium lines.
Be sure to check out the planned release schedule for 2025.
April 2025
- Hot Wheels x Ferrari Heritage Set – Premium – SOLD OUT
June 2025
- Ferrari SF90 Stradale – Mainline
- Ferrari SF90 Stradale Assetto Fiorano RC – Radio Control Car
July 2025
- Ferrari 499P Modificata – Premium
- Ferrari F40 Competizione – Mainline
August 2025
- Ferrari 365 GTB4 Competizione – Mainline
September 2025
- Ferrari LaFerrari – Premium
October 2025
- Ferrari 250 GTO & Fiat 642 RN2 Bartoletti Transporter – Premium Team Transport
November 2025
- Ferrari F50 – Premium
The renewed partnership Hot Wheels Ferrari is a strategic move that engages two overlapping communities. For Hot Wheels fans, the return of the iconic Prancing Horse allows collectors to enjoy miniature versions of aspirational cars, sparking nostalgia and introducing a new generation to Ferrari’s allure. Meanwhile, Ferrari enthusiasts can celebrate their favorite brand through meticulously crafted die-cast models, connecting them to the brand’s racing heritage. This collaboration successfully links the toy aisle with the world of luxury sports cars, creating excitement for both fan bases.
Have you checked out our Hot Wheels – Matchbox catalog? It is constantly updated and already features more than 4,000 miniatures. Click here to take a look!
Já deu uma olhada no nosso catálogo Hot Wheels – Matchbox? Ele é constantemente atualizado e já conta com mais de 4.000 miniaturas. Clique aqui para dar uma olhada!
¿Has echado un vistazo a nuestro catálogo Hot Wheels – Matchbox? Se actualiza constantemente y ya cuenta con más de 4.000 miniaturas. ¡
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Source: https://corporate.mattel.com/news/hot-wheels-drops-the-ultimate-ferrari-dream-garage-in-164th-scale